Advisory
Tailored trends to future proof your business.
Stylus Advisory experts are on a relentless quest for what’s new, what’s now and what’s next - and what that could mean for the future of your business. From trend forecasters and design specialists, to semioticians, corporate strategists and futurists, the hugely experienced team bring a deep understanding of the most influential emerging consumer trends to your business.
What we do
We show you how to apply Stylus’ trend thinking directly to your business – to tackle your biggest future challenges and seize tomorrow’s greatest opportunities. By combining our trends intelligence with powerful bespoke research, we help to address your most pressing strategic needs.
A wide range of questions from ‘What’s the most effective way to market to millennials?’ to ‘What does sustainability mean to our target consumers?’ can be interrogated by our strategists – and answered with actionable insights specific to your brand.
By aligning your deep understanding of your business with our deep understanding of the most influential emerging consumer trends, we provide an extra layer of knowledge and confidence to your future product development and marketing plans. We can also validate and stretch your existing thinking about the future.
What we do
We show you how to apply Stylus’ trend thinking directly to your business – to tackle your biggest future challenges and seize tomorrow’s greatest opportunities. By combining our trends intelligence with powerful bespoke research, we help to address your most pressing strategic needs.
A wide range of questions from ‘What’s the most effective way to market to millennials?’ to ‘What does sustainability mean to our target consumers?’ can be interrogated by our strategists – and answered with actionable insights specific to your brand.
By aligning your deep understanding of your business with our deep understanding of the most influential emerging consumer trends, we provide an extra layer of knowledge and confidence to your future product development and marketing plans. We can also validate and stretch your existing thinking about the future.
"The reason all consumer-facing businesses need us right now is that we’ve never been in a position where everything is changing so much and so fast, and where the blending of consumer expectations, technologies and business models across and between industries is so great."
How we do it
We apply a unique three-stage approach to projects. First, we collate everything our own cross-industry experts know about the macro drivers and consumer trends most relevant to your business.
Looking globally and taking you out of your silo to explore multiple categories, our research identifies and evidences the latest trend developments – and highlights the business innovators already addressing emerging consumer needs with new products and services.
Next, we combine insights from our network of industry insiders, commentators and experts with analysis by our own strategists to define the implications of short, medium and long-term trend evolutions for your business. This process typically lasts six to eight weeks.
The end result is a robust, evidence-based independent vision of what the future holds for you – with a wealth of actionable insights that your teams can translate quickly into new future-proofing strategies.
How we do it
We apply a unique three-stage approach to projects. First, we collate everything our own cross-industry experts know about the macro drivers and consumer trends most relevant to your business.
Looking globally and taking you out of your silo to explore multiple categories, our research identifies and evidences the latest trend developments – and highlights the business innovators already addressing emerging consumer needs with new products and services.
Next, we combine insights from our network of industry insiders, commentators and experts with analysis by our own strategists to define the implications of short, medium and long-term trend evolutions for your business. This process typically lasts six to eight weeks.
The end result is a robust, evidence-based independent vision of what the future holds for you – with a wealth of actionable insights that your teams can translate quickly into new future-proofing strategies.
What we deliver
Our research is usually delivered as a highly visual deck, which captures our key findings and action points in everything from text explanations and expert quotes to graphs, maps and tables. Decks are presented, in person or online, by the lead project strategist.
We’re flexible in our deliverables because we understand that businesses like to receive and process new information in different ways. So we can, for example, unpack trends in facilitated workshops and discussions, bring them to life with safaris and interactive experiences, build trend frameworks with multiple deliveries over a calendar year, or create public and media-facing collateral.
Further, we’re able to practically express our insights within your business – by delivering specialist colour and materials forecasts to inspire the look and feel of future product ranges.
What we deliver
Our research is usually delivered as a highly visual deck, which captures our key findings and action points in everything from text explanations and expert quotes to graphs, maps and tables. Decks are presented, in person or online, by the lead project strategist.
We’re flexible in our deliverables because we understand that businesses like to receive and process new information in different ways. So we can, for example, unpack trends in facilitated workshops and discussions, bring them to life with safaris and interactive experiences, build trend frameworks with multiple deliveries over a calendar year, or create public and media-facing collateral.
Further, we’re able to practically express our insights within your business – by delivering specialist colour and materials forecasts to inspire the look and feel of future product ranges.
What we help clients to achieve
Our clients tell us that Stylus Advisory projects make them feel better prepared to face the future, and to understand and harness the forces of change that are so clearly gathering pace in this new decade.
We enable them to do this by showing them how their future consumers will live, and the products and services they’ll want to purchase to enjoy enriched, fulfilled lives. By collaborating with our Advisory team, your own business will receive the trend inspiration, information and analysis it needs to get a step ahead of the game – and stay there.
What we help clients to achieve
Our clients tell us that Stylus Advisory projects make them feel better prepared to face the future, and to understand and harness the forces of change that are so clearly gathering pace in this new decade.
We enable them to do this by showing them how their future consumers will live, and the products and services they’ll want to purchase to enjoy enriched, fulfilled lives. By collaborating with our Advisory team, your own business will receive the trend inspiration, information and analysis it needs to get a step ahead of the game – and stay there.
Meet the Advisory Experts
Powerful bespoke insights for your business
Discover how to take the power of trends and insights further with Stylus Advisory. Ask us your most pressing questions, and we’ll partner with you to answer them in the right way, with actionable insights specific to your brand.