Mass Luxury Materials
Published 30 June 2015
Precious materials are being industrialised and reinvented to create performance luxury product in the consumer electronics, fashion and sports industries. Manufacturing processes are celebrated and customisation embraced as we move into a new realm of mass-produced, mass-market luxury.
LUXURY PERFORMANCE ALLOYS
SKIN & GRAIN TECH
METALLIC FEMININITY
CUSTOMISED EXPERIENCE
PROCESS-DRIVEN DURABILITY
Alloy metals are transformed from cheap to luxurious through the addition of precious metals. Their multimaterial make-up offers unprecedented hardness, durability and strength.
Alloy metals are transformed from cheap to luxurious through the addition of precious metals. Their multimaterial make-up offers unprecedented hardness, durability and strength.
Summary
LUXURY PERFORMANCE ALLOYS | Alloy metals are transformed from cheap to luxurious through the addition of precious metals. Their multimaterial make-up offers unprecedented hardness, durability and strength. |
SKIN & GRAIN TECH | Natural materials are being fused with technology to create high-end audio products. These tactile solutions are designed to sit discreetly within the domestic environment. |
METALLIC FEMININITY | Pastel hues and pale matt finishes dominate, creating a subtle palette for surface finish on metallic tech product. |
CUSTOMISED EXPERIENCE | A modular approach to high-end technology is creating more choice for the consumer. From materials to sound experience, the appeal of uniqueness delivered through respected brands is capturing the imagination of the mass-luxe market. |
PROCESS-DRIVEN DURABILITY | Heat-treated, compressed, milled, cold forged and anodised, metals are being taken through multiple bespoke manufacturing processes to create some of the toughest materials the electronics industry has ever seen. |
Mass Luxury Materials
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