Mass Luxury Materials

Published 30 June 2015

Author

Rachael Sleight

Precious materials are being industrialised and reinvented to create performance luxury product in the consumer electronics, fashion and sports industries. Manufacturing processes are celebrated and customisation embraced as we move into a new realm of mass-produced, mass-market luxury.

Alloy metals are transformed from cheap to luxurious through the addition of precious metals. Their multimaterial make-up offers unprecedented hardness, durability and strength.
Natural materials are being fused with technology to create high-end audio products. These tactile solutions are designed to sit discreetly within the domestic environment.
Pastel hues and pale matt finishes dominate, creating a subtle palette for surface finish on metallic tech product.
A modular approach to high-end technology is creating more choice for the consumer. From materials to sound experience, the appeal of uniqueness delivered through respected brands is capturing the imagination of the mass-luxe market.
Heat-treated, compressed, milled, cold forged and anodised, metals are being taken through multiple bespoke manufacturing processes to create some of the toughest materials the electronics industry has ever seen.

Mass Luxury Materials

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Topics

Automotive & Transport
Science & Technology
Music & Sound
Home & Interiors
Materials
Consumer Electronics

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