
Published 10 June 2025
Colour & Materials Team
We revisit our three Colour & Material Directions for Spring/Summer 2025 – Lucid, Homespun and Circus, which were created back in 2023 – to see how they were first validated at luxury level, and are now being adopted across the mass market.
Download our three infographics to uncover the direction drivers and see how product launches align with each trend.



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Driven by thoughtful consumption and a desire for accessible luxuries, beautiful materiality will take hold next year, turning the seemingly ordinary into opportunities for emotionally resonant, enduring design.