Summary
Ornate Retreat | A richly decorative mood defines this direction, where historical influences (namely Art Deco and Arts and Crafts) are layered with contemporary design for spaces that feel both indulgent and functional. |
Elevated Practicality | A human-centred approach is shaping the future of wash spaces, where inclusive design meets refined utility. Drawing on Bauhaus principles, this direction prioritises clarity, longevity and intuitive interaction. |
Saturated Spaces | Colour-drenching and immersive material applications that extend across floors, walls and ceilings are being used to unify interiors and create enveloping, ritual-enhancing experiences. |
Dark & Moody | Building on the Moody Clubhouse trend from last year, designers continue to create cocooning spaces using deep tones, celestial motifs and greyscale terrazzo with large-scale aggregate. |
Sculptural | A focus on form, materiality and composition defines this direction, where striking silhouettes and tactile finishes elevate both indoor and outdoor spaces. |
Naturally Resilient | A grounded, tactile aesthetic emerges through reclaimed elements, unlacquered metals and uneven, earthy textures. |
Enchanting Escapes | Coloured sanitaryware, marbled patterns and cool-tone metallics combine to create surreal and immersive bathroom experiences. |
Off-Beat Graphic | Bold colour and pattern choices bring a sense of individuality and upliftment to bathroom spaces. |
Softened Utility | Practical bathroom design is tempered through the use of gently contrasting materials and harmonious colour pairings, creating spaces that feel approachable and emotionally attuned to everyday life. |
Bathroom CMF Showcase 25/26


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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