Outdoor Trends: Colour & Materials Round-up 2026
With Munich’s OutDoor 2025 event cancelled, Stylus covers key launches from global trade shows in the sports and active market – from the UK’s Outdoor Trade Show (June 10-12) to North America’s Outdoor Retailer & Outdoor Design + Innovation (June 18-20). We spotlight the brands and innovations redefining performance, sustainability and everyday adaptability through design, colour and materials.
Robust & Adventure-Ready
Healthcare-Enhanced Design
Adaptable & Long-Lasting
Fashion Lifestyle-Leaning
As outdoor activity evolves with shifting climates and dynamic user needs, brands are refining gear for enhanced protection, mobility and packability. From fully waterproof outerwear to feather-weight packs and collapsible tools, the latest innovations prioritise performance without compromising on weight or function.
As outdoor activity evolves with shifting climates and dynamic user needs, brands are refining gear for enhanced protection, mobility and packability. From fully waterproof outerwear to feather-weight packs and collapsible tools, the latest innovations prioritise performance without compromising on weight or function.
Summary
Robust & Adventure-Ready | As outdoor activity evolves with shifting climates and dynamic user needs, brands are refining gear for enhanced protection, mobility and packability. From fully waterproof outerwear to feather-weight packs and collapsible tools, the latest innovations prioritise performance without compromising on weight or function. |
Healthcare-Enhanced Design | Outdoor products are increasingly supporting everyday wellness as brands extend performance innovation into areas like foot health, ultraviolet (UV) protection, insect defence and injury recovery. |
Adaptable & Long-Lasting | Sustainability now demands products that evolve with the user – offering modularity, repairability and multifunctional use to extend lifespans and reduce waste. Brands are pioneering solutions that empower consumers to maintain, customise and repurpose gear, blurring the lines between utility and durability. |
Fashion Lifestyle-Leaning | Blending outdoor functionality with fashion-forward aesthetics, lifestyle-leaning products serve consumers who expect both performance and style. Versatility and self-expression are driving an evolution in designs that thrive equally on trails and in urban environments. |
Outdoor Trends: Colour & Materials Round-up 2026
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
