Published 20 May 2025

Author

Sioban Imms

The paint industry is evolving from regarding circularity as a bonus to making it essential. Hygiene and comfort increasingly drive innovation – from low-toxin formulations and climate-responsive coatings to colour palettes that support emotional wellbeing. We explore the next wave of ingredient and colour developments, designed to meet both environmental and human needs.

Dependable, Sentimental & Sensory Colour

Circular, Clean & Conscious

Climate-Resilient Coatings

A comforting counter to fleeting trends, dependable colour narratives evoke nostalgia and lasting value. Crafted to stir emotion and reduce paint cycles, these hues offer reassurance. As paint brands simplify choice through curated edits and trusted endorsements, colour becomes both a sensory anchor and a tool to ease overwhelmed shoppers.

Summary

Dependable, Sentimental & Sensory Colour

Circular, Clean & Conscious

Faced with emissions regulations, waste challenges and rising consumer expectations, the paint industry is pivoting to circularity. From repurposing leftover paint to refillable packaging and plastic-free formulas, brands are rethinking materials and methods across the supply chain to create cleaner, more responsible products fit for a low-impact future.

Climate-Resilient Coatings

As climate extremes intensify, demand is rising for high-performance CMF (colour, material and finish) solutions across sectors, including construction and automotive. The need for durable, energy-efficient coatings is fuelling significant innovation and growth across the paint industry.

Paint's New Playbook

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Topics

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