
Published 15 April 2025
Colour & Materials Team
Optimism and warm-heartedness influence Assemble, a lively and eclectic trend that prioritises creativity and kinship amidst a deepening need for meaningful connections. It values different perspectives and a ‘design for all’ mentality, alongside a love for local and heritage.
Hopefulness and enthusiasm are reflected in an upbeat colour palette and characterful graphics, while a joyful approach to resourcefulness sees waste materials playfully reimagined. A gentle ease anchors the direction, where a desire for analogue living and in real-life experiences manifests in reassuring retro design cues and laidback aesthetics.



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Fundamental is a practical direction, powered by human industriousness, quiet resilience, and a down-to-earth outlook on life. Grounded in resourcefulness and interconnected principles, it advocates products that are built to last: sturdy, solid and sustaining, created with care. Reassuringly imperfect and unserious, it...