
Published 11 November 2025
Colour & Materials Team
We revisit our three Colour & Material Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and Odyssey, which were created back in 2023 – to see how they were first validated at luxury level, and are now being adopted across the mass market.
Download our three infographics to uncover the direction drivers and see how product launches align with each trend.



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Driven by themes of positive protest, joyful hedonism and whimsical nostalgia, contemporary graphic design and illustration have the power to elevate a host of products, spaces and services. We’ve curated 12 distinctive visual directions to inspire fashion, beauty, interiors, food and beyond, from ghostly, blurred...