
Published 30 September 2025
Colour & Materials Team
Pulse is a spirited direction underpinned by vibrant storytelling and defiant human creativity. It champions analogue practices and hands-on making to counter digital fatigue while pioneering purposeful design to nurture future resilience.
Energised brights layer with anchoring greys in a reflection of online/offline tensions, and lo-fi tactility blends with dreamlike visuals to evoke retro sensibilities and carefree times. An emboldened, experimental mood permeates craft narratives through playful juxtapositions, imperfect surfaces and joyful reworkings of waste materials.



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Driven by themes of positive protest, joyful hedonism and whimsical nostalgia, contemporary graphic design and illustration have the power to elevate a host of products, spaces and services. We’ve curated 12 distinctive visual directions to inspire fashion, beauty, interiors, food and beyond, from ghostly, blurred...