Published 04 November 2025

Author
Sioban Imms
8 min read

In the face of overconsumption and digital fatigue, heritage crafts and legacy skills are experiencing a renaissance. From links to wellbeing and human connection to compelling avenues for sensory and emotive engagement, we round up the emerging themes, mediums and processes evolving the field, and safeguarding it for future generations. 

Uplifting Practices

Resilience through Making

Sensory Connection

Craft Futures

The power of craft to uplift is especially important amid today’s global mental health crisis, with recent research confirming that the act of making can improve wellbeing (Hobbycraft, 2025). As such, creatives are pursuing more joy, satisfaction and connection in craft via emotive narratives, vibrant communities, and soothing and experimental practices. And, despite digital fatigue, social media is fuelling engagement.

The power of craft to uplift is especially important amid today’s global mental health crisis, with recent research confirming that the act of making can improve wellbeing (Hobbycraft, 2025). As such, creatives are pursuing more joy, satisfaction and connection in craft via emotive narratives, vibrant communities, and soothing and experimental practices. And, despite digital fatigue, social media is fuelling engagement.

Summary

Uplifting Practices

The power of craft to uplift is especially important amid today’s global mental health crisis, with recent research confirming that the act of making can improve wellbeing (Hobbycraft, 2025). As such, creatives are pursuing more joy, satisfaction and connection in craft via emotive narratives, vibrant communities, and soothing and experimental practices. And, despite digital fatigue, social media is fuelling engagement.

Resilience through Making

Craft is being recognised as a powerful means of fostering resilience, solidarity, emotional repair and personal expression. As a result, craftivism narratives and emboldened community projects are on the rise, as is vigilance against craftwashing, and the safeguarding/futureproofing of (endangered) skills and cultural knowledge.

Sensory Connection

Craft is being wielded to reconnect people to both their senses and to the natural world. Nature as a muse is emerging as a notable focus, with craftspeople either emulating its enigmatic beauty or reflecting its vulnerability. Meanwhile, bold, gestural approaches to colour, material and texture respond to cravings for more sensory and emotional stimuli.

Craft Futures

Alongside the growing reverence for human skills, the tension between traditional techniques and digital production is inspiring the next generation of craft narratives. Artists are seeking out an equilibrium between hand- and machine-made, precision and decoration, and ancient and futuristic. Climate-responsive craft is also evolving, aimed at strengthening our connection with nature.

Craft’s Renaissance: Modern, Meaningful Making

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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Craft’s Renaissance: Modern, Meaningful Making

Craft’s Renaissance: Modern, Meaningfu...

Craft’s Renaissance: Modern, Meaningful Making

Craft’s Renaissance: Modern, Meaningfu...

Craft’s Renaissance: Modern, Meaningful Making

In the face of overconsumption and digital fatigue, heritage crafts and legacy skills are experiencing a renaissance. From links to wellbeing and human connection to compelling avenues for sensory and emotive engagement, we round up the emerging themes, mediums and processes evolving the field, and safeguarding it for...

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