Colour Applications
Key Colours
Materials
Textiles
This year reveals a balanced divide in colour use. On one side, high-impact expressions emerge through enchanting darks, digitally amplified hues and playful accents. On the other, more subdued approaches capture interest, with ethereal light tones, romantic neutral tints, and indulgent, food-inspired shades that evoke comfort and familiarity.
This year reveals a balanced divide in colour use. On one side, high-impact expressions emerge through enchanting darks, digitally amplified hues and playful accents. On the other, more subdued approaches capture interest, with ethereal light tones, romantic neutral tints, and indulgent, food-inspired shades that evoke comfort and familiarity.
Summary
Colour Applications | This year reveals a balanced divide in colour use. On one side, high-impact expressions emerge through enchanting darks, digitally amplified hues and playful accents. On the other, more subdued approaches capture interest, with ethereal light tones, romantic neutral tints, and indulgent, food-inspired shades that evoke comfort and familiarity. |
Key Colours | The five standout colour families are yellow, brown/orange, red, green and blue, – spanning from soft and mellow to bold and high-energy applications. These evocative hues stir different emotional responses, from uplifting optimism and a renewed sense of joy, to deep calm and sensorial appeal. |
Materials | An appreciation for natural materiality, organic warmth and handcraftsmanship underpins the latest material explorations. Wood and other plant-based naturals feel enriching and honest, while metals and glass harness an ambient, vintage charm. A decorative eclecticism is also emerging in the form of creative material mixes. |
Textiles | A playful mood defines many textile collections, where upbeat colourways, illustrative prints and exaggerated textures aim to surprise, delight and comfort. Meanwhile, a notable shift is unfolding towards historical-feeling patterns and qualities, with brands delving into archives for inspiration and re-releases. |
Milan Design Week 2025: Colour, Material & Textiles


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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