
Published 15 April 2025
Colour & Materials Team
Darkness and disarray shape Unravel, a raw and expressive direction that finds beauty in chaos, collapse and the cycles of renewal. Against a backdrop of polarisation and uncertainty, it embraces tension as a catalyst for transformation and champions individuality through subversive self-expression.
Ornamental storytelling mixes historical eras and aesthetics, boldly rejecting minimalism, with indulgence becoming an act of defiance. A provocative yet poetic palette emerges alongside a visceral material language of rebellious forms and dynamic, shifting surfaces. Regenerative design – echoing nature’s rhythms – offers grounding and deepens our connection with the living world.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Building on our CMF Industry View: Automotive 26/27 report, we outline the colour and material strategies and initiatives set to drive sustainability forward for the industry – covering future-proof materials and resilient supply...