Sleep-Centred Self-Care & Wellbeing
Published 24 July 2023
As a good night’s sleep becomes the ultimate health goal, beauty and wellness brands are looking for ways to create relaxing nighttime rituals and improve both sleep quality and quantity in a bid to capitalise on the booming global sleeping aids market (predicted to reach $162.5bn by 2030).
Beauty Sleep Maximisers
Sophisticated Self-Care
Rethinking Evening Routines
Sleep Tourism & Treatments
In a post-pandemic world, with consumers feeling time-poor once again, speedy solutions are regaining appeal. Overnight skin and hair formulas – particularly masks – offer noticeable results and create calming evening rituals.
In a post-pandemic world, with consumers feeling time-poor once again, speedy solutions are regaining appeal. Overnight skin and hair formulas – particularly masks – offer noticeable results and create calming evening rituals.
Summary
Beauty Sleep Maximisers | In a post-pandemic world, with consumers feeling time-poor once again, speedy solutions are regaining appeal. Overnight skin and hair formulas – particularly masks – offer noticeable results and create calming evening rituals. |
Sophisticated Self-Care | As wind-down routines become an integral part of self-care and a prerequisite for good sleep, nighttime skincare is becoming more luxurious. Nutrient-packed oils to pair with facial massage are growing in popularity, while the pillow spray has had a skintellectual upgrade. |
Rethinking Evening Routines | As consumer awareness and education about supplements and their effectiveness grows, alternative format and application methods are coming to the fore. Patches, drinks and bath and body products are attempting to stand out in an increasingly crowded market. |
Sleep Tourism & Treatments | With an increasing number of consumers prioritising sleep, hotels are investing in sleep-specific technology and programmes, while spas expand their treatment programmes to include sleep-improving relaxing experiences. |
Sleep-Centred Self-Care & Wellbeing
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