
Published 07 April 2025
The 56th edition of Cosmoprof in Bologna (March 20-23) recorded a 4.5% increase in visitors as well as growing international attendance from both attendees and exhibitors (78% from 65 countries outside of Italy). Key themes include ‘fragrance-forward’, ‘sensory cosmetics’, ‘longevity in the spotlight’ and ‘refill mania’.



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We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and