
Published 07 April 2025
The 56th edition of Cosmoprof in Bologna (March 20-23) recorded a 4.5% increase in visitors as well as growing international attendance from both attendees and exhibitors (78% from 65 countries outside of Italy). Key themes include ‘fragrance-forward’, ‘sensory cosmetics’, ‘longevity in the spotlight’ and ‘refill mania’.



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In this annual suite of demographic reports, we introduce a set of beauty cohorts that will be highly influential for the next three years. These are broken into three macro groups that will evolve annually based on the micro-cohorts that feed them.