
Published 21 April 2025
Taking place in Amsterdam on April 8-10, this year’s edition of In-Cosmetics, the biggest international trade show for cosmetic and personal care ingredients, saw record numbers of exhibitors and attendees. A total of 211 new ingredients from 163 companies were showcased in the show’s Innovation Zone, providing a diverse outlook for future beauty developments.



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In this annual suite of demographic reports, we introduce a set of beauty cohorts that will be highly influential for the next three years. These are broken into three macro groups that will evolve annually based on the micro-cohorts that feed them.