
Published 21 September 2026
K-beauty has become a rapidly growing global beauty force, with value sales up by 53% year-on-year and 131% over the past two years (NIQ, 2026), underscoring the increasing influence of ingredient-led innovation, social commerce and rapid product development from South Korea. With western brands being hugely inspired by K-beauty in new product development, we explore the top trends in product and packaging for 2027.



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K-beauty has become a rapidly growing global beauty force, with value sales up by 53% year-on-year and 131% over the past two years (NIQ, 2026), underscoring the increasing influence of ingredient-led...