
Published 05 October 2026
Next-gen cosmetic science and consumer tech will see ageing take on a new aesthetic, championing resilience, confidence, and sustained wellness.



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India’s beauty market is entering a more expressive, experimental and locally driven phase, with brands embracing ingredient literacy and expanding the remits of India’s cultural identity. We examine how homegrown brands and Gen Z consumers are exploring beauty through cultural storytelling, fragrance developments,...