
Published 05 October 2026
Fragrance, colour, sound and temperature collide in new sensory beauty, wellness and personal care experiences that downplay data-driven optimisation in favour of soft comfort and mood regulation.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
India’s beauty market is entering a more expressive, experimental and locally driven phase, with brands embracing ingredient literacy and expanding the remits of India’s cultural identity. We examine how homegrown brands and Gen Z consumers are exploring beauty through cultural storytelling, fragrance developments,...