Fruits & Florals Redefined

This year, fruity and floral fragrances dominated the show – but with reimagined boundaries. Unconventional fruit interpretations emerged, where familiar notes felt more refined and unexpected. Veggie florals also gained prominence, blending earthy, green and floral elements for striking contrasts. Honeyed nuances featured in numerous releases, adding warmth and glossy appeal to the evolving olfactory landscape.

Nods to the Middle East

A growing number of brands, particularly from Asia, appear to be drawing inspiration from Middle Eastern perfumery, either as a tribute or a strategic move to capture the region’s expanding luxury fragrance market. The prominence of oud releases was particularly notable, while the increasing use of spices also hints at an homage to the region’s rich olfactory traditions and consumer preferences.

Catering for the Skin

The focus on skin-centred fragrances continues to evolve, with more brands expanding their offerings to include hand care and body products. This year, a deeper exploration of the theme emerged, with a growing interest in perfumes inspired by the human skin’s natural odours, further blurring the line between personal scent and body chemistry.

Cocooning Accords

Cosy and velvety fragrances took centre stage, bringing a nostalgic touch to lactonic and milky compositions and an ethereal, soothing feel to iris-infused scents. They blend warmth and softness, evoking a sense of familiarity, intimacy and a refined character that aligns with the ever-growing demand for sophisticated comfort in perfumery.

Clever Repurposing

This year, fruity and floral fragrances dominated the show – but with reimagined boundaries. Unconventional fruit interpretations emerged, where familiar notes felt more refined and unexpected. Veggie florals also gained prominence, blending earthy, green and floral elements for striking contrasts. Honeyed nuances featured in numerous releases, adding warmth and glossy appeal to the evolving olfactory landscape.