Beauty & Personal Care: The Gen-M Opportunity

Published 09 March 2026

Author

Elizabeth Bennett

8 min read

With the conversation about menopause now firmly in the mainstream, beauty and wellness brands are having to work harder to grab a slice of the booming market – one expected to reach nearly $24.4bn by 2030 (Grand View Research, 2025) – with hyper-specific solutions, trend-led formats and tech-focused innovation.

Menopause Goes Mainstream

Supplement Solutions

Skin- & Haircare Advances

New Arenas

Menopause has never been more visible, with celebrity spokeswomen, in-store menopause zones and MTick verification on products. Yet with this new-found attention come added scepticism and claims of meno-washing.

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Amidst a booming supplements market – valued at about $209.5bn (Grand View Research, 2025) – a growing crop of all-natural products offer an alternative to hormone replacement therapy (HRT). Meanwhile, trending formats and ingredients, like gummies and collagen, are entering the menopause space.

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Skincare brands are creating high-performance formulas, multitasking formats and hyper-specific solutions, while haircare brands are innovating products for the increasing number of people suffering from menopause-related hair thinning.

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Tapping into the wider trend for community-led brands, menopause businesses are creating hubs for conversation and information sharing. Meanwhile, the range of solutions to the impact of menopause on sex life is expanding.

Beauty & Personal Care: The Gen-M Opportunity

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Topics

Health & Wellness

Ingredients

Skincare

Women

Vitamins & Supplements

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