Elevating the Everyday: Shaving & Hair Removal

Published 09 February 2026

Author

8 min read

Worth over $5bn globally, the hair removal market is experiencing significant growth, driven by rising demand for at-home devices, sensorially sophisticated formulas and Instagrammable tools. Stylus explores innovation on display in standout products and brands.

Sensorial Sophistication

Smart Tech

Specialised Care

As we explore in Sensorial Beauty: Escaping Through Colour, Texture & Finish, brands are adding sophistication and flair to the beauty experience by elevating scent, colour and texture, and wowing with lust-worthy design. Shaving and personal care brands are following suit.

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Demand for at-home hair removal solutions are spotlighting innovation in both everyday razors and more elaborate salon-style laser treatment devices.

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Intimate areas, sensitive skin and the needs of active consumers are driving nuance and distinction in the shaving and hair removal markets. Elsewhere, brands are innovating for new trends in dermaplaning.

Elevating the Everyday: Shaving & Hair Removal

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Topics

Fragrance

Grooming

Health & Wellness

Hygiene

Ingredients

Skincare

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