
Published 09 February 2026
Worth over $5bn globally, the hair removal market is experiencing significant growth, driven by rising demand for at-home devices, sensorially sophisticated formulas and Instagrammable tools. Stylus explores innovation on display in standout products and brands.
As we explore in Sensorial Beauty: Escaping Through Colour, Texture & Finish, brands are adding sophistication and flair to the beauty experience by elevating scent, colour and texture, and wowing with lust-worthy design. Shaving and personal care brands are following suit.
As we explore in Sensorial Beauty: Escaping Through Colour, Texture & Finish, brands are adding sophistication and flair to the beauty experience by elevating scent, colour and texture, and wowing with lust-worthy design. Shaving and personal care brands are following suit.
Demand for at-home hair removal solutions are spotlighting innovation in both everyday razors and more elaborate salon-style laser treatment devices.
Intimate areas, sensitive skin and the needs of active consumers are driving nuance and distinction in the shaving and hair removal markets. Elsewhere, brands are innovating for new trends in dermaplaning.



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New sustainable developments in ingredient innovation are spotlighting waste and biotechnology, while regenerative products, packaging and brand initiatives mark an exciting time in the industry. And with more regulations coming into play, brands are embracing higher recycling and refill standards and incentivising...