
Published 15 December 2025
Beauty Team
We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and Odyssey, which were created back in 2024 – to see how they were first validated at luxury level, and are now being adopted across the mass market.
Download our three infographics to uncover the zeitgeist-capturing themes and see how product launches align with each trend.



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At this year’s Consumer Electronics Show in Las Vegas (January 6-9), tech brands put forward solutions blending AI, light science and connected devices to deliver hyper-personalised, elevated beauty experiences rooted in diagnostics. Standouts include time-saving hair styling technology and next-gen LED treatments to...