
Published 16 April 2025
For Halloween 2026, gothic aesthetics become ever more romantic, historical and bohemian, fusing horrific intrigue with fairy-tale whimsy. Elsewhere, the continued popularity of apocalyptic fantasies and escapism-led narratives creates worlds of possibility. From dress-up opportunities to licensing and packaging inspiration, we highlight the fashion and beauty trends to keep on your radar for this key calendar event.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our