
Published 27 February 2026
Sue Evans,
Emily Gordon-SmithLondon Fashion Week’s established names played it safe and reworked their signature silhouettes, while up and coming talent (a roster of new designers featured on the schedule alongside noteworthy outings from MA graduate collections), drove the city’s runways forward with a less-is-more approach that felt fresh and new.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Inspired by the rustic and nature-driven yet highly sophisticated aesthetics of our A/W 27/28 Fashion Direction Elemental, this visual download highlights 10 must-know trends for the 2027 winter outdoor season, from protective...