
Published 17 April 2026
Inspired by the rustic and nature-driven yet highly sophisticated aesthetics of our A/W 27/28 Fashion Direction Elemental, this visual download highlights 10 must-know trends for the 2027 winter outdoor season, from protective silhouettes and cocooning fabrications to pragmatic styling cues and elevated sartorial flourishes.



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In the active arena, ranges designed for sports lifestyle will continue to outperform those made for optimisation (GlobalData, 2025). However, to buck this trend and generate more...