
Published 22 April 2026
The fashion landscape in China is evolving rapidly, with established local labels garnering more global attention and new talent emerging at a pace. As chosen by our team of experts, this is a guide to the Chinese brands that should be on your radar, encompassing names in the contemporary women’s and menswear, youth-led, active, and childrenswear spheres.



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The global watches market – currently valued at $135.63bn, with a projected annualised growth rate of 5.62% until 2031 (Statista, 2026) – is enjoying a new burst...