
Published 17 March 2026
The A/W 26 catwalk season delivered an upbeat mood and powerful messages conveying a sea-change in the market as fast-changing fashion fads fall off the radar in favour of a new reductive mood and clothes that have an enduring wearability.



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Inspired by the mashed-up mood of our A/W 27/28 Fashion Direction Pulse, retro references, playful sports aesthetics and creative personalisation are all at the forefront of the 2027 back-to-school season. We...