Beauty Sustainability: What to do About Waste
Repurposed waste is at the centre of exciting innovation in beauty. Once deemed undesirable and of insufficient quality, by-products are now creating new opportunities to deliver functional beauty solutions, showcasing sustainability as a driver for creativity. From upcycled ingredients to managing product leftovers, we deep dive into waste and the changing perceptions around its value.
Aspirational Upcycling
Exploring By-Product Opportunities
Redirecting Waste
Consumer attitudes to waste are shifting thanks to evolving definitions of luxury, combined with demand for products that align with eco-conscious values. Smart brands are premiumising sustainability by creating desirable beauty products centred on by-products, while awareness of the inherent benefits of upcycled ingredients is rising.
Consumer attitudes to waste are shifting thanks to evolving definitions of luxury, combined with demand for products that align with eco-conscious values. Smart brands are premiumising sustainability by creating desirable beauty products centred on by-products, while awareness of the inherent benefits of upcycled ingredients is rising.
Summary
Aspirational Upcycling | Consumer attitudes to waste are shifting thanks to evolving definitions of luxury, combined with demand for products that align with eco-conscious values. Smart brands are premiumising sustainability by creating desirable beauty products centred on by-products, while awareness of the inherent benefits of upcycled ingredients is rising. |
Exploring By-Product Opportunities | From big industry players to indie start-ups, brands are identifying the untapped potential of discarded ingredients. As well as reducing their footprint and environmental impact, upcycling also offers brands a unique opportunity to expand product development possibilities and entice consumers with exciting ingredients previously unexplored. |
Redirecting Waste | Beyond upcycling, implementing alternative waste solutions that consider product afterlife management are equally critical to the wider conversation. Refillable products, dissolvable packaging and recyclable systems are key areas to invest in for large-scale impact. |
Beauty Sustainability: What to do About Waste
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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