
Published 12 November 2025
From a decade-spanning youthquake explosion to tropical influences and whimsical fantasy, novel escapism remains key for the S/S 27 festival season. Elsewhere, utility styling, multipurpose charms and continued sports mania drive home a pragmatic, functional vibe. This super visual download highlights the eight need-to-know fashion and beauty trends for this commercially lucrative event.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our