
Published 12 November 2025
From a decade-spanning youthquake explosion to tropical influences and whimsical fantasy, novel escapism remains key for the S/S 27 festival season. Elsewhere, utility styling, multipurpose charms and continued sports mania drive home a pragmatic, functional vibe. This super visual download highlights the eight need-to-know fashion and beauty trends for this commercially lucrative event.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...