
Published 12 November 2025
From a decade-spanning youthquake explosion to tropical influences and whimsical fantasy, novel escapism remains key for the S/S 27 festival season. Elsewhere, utility styling, multipurpose charms and continued sports mania drive home a pragmatic, functional vibe. This super visual download highlights the eight need-to-know fashion and beauty trends for this commercially lucrative event.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Time-honoured, nature-based and pragmatic are the three overarching colour and material trends emerging from Première Vision A/W 27/28 (September 1-3) – an event defined by tangible displays of imperfection, craftsmanship and tactility. Our...