
Published 12 November 2025
From a decade-spanning youthquake explosion to tropical influences and whimsical fantasy, novel escapism remains key for the S/S 27 festival season. Elsewhere, utility styling, multipurpose charms and continued sports mania drive home a pragmatic, functional vibe. This super visual download highlights the eight need-to-know fashion and beauty trends for this commercially lucrative event.



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Inspired by the mashed-up mood of our A/W 27/28 Fashion Direction Pulse, retro references, playful sports aesthetics and creative personalisation are all at the forefront of the 2027 back-to-school season. We...