Wellbeing Futures: Building Science into Self-Care
Published 17 November 2025
Beauty is evolving into a holistic lifestyle category, with wellness and ritual-based products expanding the industry’s value opportunity by 64% (NielsenIQ, 2025). Exciting new trends and developments are promising relief from burnout, facilitating connectedness and balance, and enhancing pleasure – all with science and clinical efficacy at their core.
Recovering from Wellness Burnout
Antidotes to Modern Ills
The Science of Self-Care
The splintered, saturated and confusing world of wellness has sent consumers to the brink of burnout, prompting pushback via an overhaul of daily rituals and product-led routines. Mindfully minimal and multifunctional solutions are resonating, while slow beauty encourages more thoughtful connections, and longevity science eliminates guesswork.
The splintered, saturated and confusing world of wellness has sent consumers to the brink of burnout, prompting pushback via an overhaul of daily rituals and product-led routines. Mindfully minimal and multifunctional solutions are resonating, while slow beauty encourages more thoughtful connections, and longevity science eliminates guesswork.
A growing subset of wellness warriors are detoxing their beauty and personal care routines in favour of lifestyles rooted in nature and ancient healing practices. Holistic rituals and ancestral philosophies surface to offer mind and body reconnection, while hormone hacking becomes a core beauty principle in a market dominated by synthetic materials.
Post-covid learnings on the importance of self-care have become ingrained in daily consumer rituals, turning stress and mood regulation, sleep and sex into tangible beauty and personal care targets. In response, brands are using strong science to advance functional cosmetic experiments into commercial realities.
Wellbeing Futures: Building Science into Self-Care
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