Beauty Product Category Projections 26-28

Published 08 December 2025

Author

Beauty Team

Our annual Beauty Product Projections is a powerhouse series of reports that takes a deep dive into the six biggest beauty categories: Skincare, Haircare, Make-Up, Fragrance, Supplements, and Bodycare & Personal Care. These commercial downloads highlight the key product trends for the next three years, with additional future-facing takeaways.

Who Are They For? These in-depth reports are designed for beauty industry brands and professionals as a guide to the commercial avenues to explore for new product development, marketing and brand direction, based on global new launches, consumer data and expert analysis. They are also valuable for businesses outside of beauty, with trends and visual aesthetics to inspire designers, agencies and the beauty-curious.

How Are They Developed? Our projections are put together by our in-house beauty team alongside other category experts who work with us to ensure the most important and profitable trends are all pinpointed. We target many research touchpoints, including consumer attitudes and retail data, key trends resonating on social media and new product launches that showcase innovative formulas or formats with commercial legs.

Beauty Product Category Projections 26-28

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Topics

Haircare

Vitamins & Supplements

Skincare

Fragrance

Children & Youth

Health & Wellness

Grooming

Ingredients

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