Botanical Beauty: Now Age Herbal Alchemy
Global interest in alternative healing has increased by 837% since 2016 (Healthnews, 2025), inspiring a significant trend within beauty towards natural botanical ingredients, herbal medicines and ancient tinctures. We highlight the consumer demands, brands and products championing this ingredient-forward approach to natural beauty.
Herbal Beauty: The New Natural
The Nuance of Nature-Forward Beauty
The Old Meets the New
The nearly $93bn global herbal beauty products market is forecasted steady growth thanks to growing awareness and interest in plants, fungi and herbs as nature’s medicine. A new generation of natural alchemists is spurring new natural beauty trends, while botanical brands are becoming household names and challenging derma beauty’s grip on spending.
The nearly $93bn global herbal beauty products market is forecasted steady growth thanks to growing awareness and interest in plants, fungi and herbs as nature’s medicine. A new generation of natural alchemists is spurring new natural beauty trends, while botanical brands are becoming household names and challenging derma beauty’s grip on spending.
Summary
Herbal Beauty: The New Natural | The nearly $93bn global herbal beauty products market is forecasted steady growth thanks to growing awareness and interest in plants, fungi and herbs as nature’s medicine. A new generation of natural alchemists is spurring new natural beauty trends, while botanical brands are becoming household names and challenging derma beauty’s grip on spending. |
The Nuance of Nature-Forward Beauty | ‘Wild-harvested’, ‘slow beauty’ and ‘farm-to-face’ are just a handful of terms and brand claims surfacing within natural, organic and botanical beauty to add distinction and reverence for plant power in cosmetics and personal care. |
The Old Meets the New | Ancient herbal wisdom collides with cutting-edge science and sophisticated packaging to present the new world of botanical beauty. Biotechnology modernises and streamlines production, while sophisticated scents bottle nature’s healing capabilities. |
Botanical Beauty: Now Age Herbal Alchemy
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
