Published 24 February 2025

8 min read

Global interest in alternative healing has increased by 837% since 2016 (Healthnews, 2025), inspiring a significant trend within beauty towards natural botanical ingredients, herbal medicines and ancient tinctures. We highlight the consumer demands, brands and products championing this ingredient-forward approach to natural beauty. 

Herbal Beauty: The New Natural

The Nuance of Nature-Forward Beauty

The Old Meets the New

The nearly $93bn global herbal beauty products market is forecasted steady growth thanks to growing awareness and interest in plants, fungi and herbs as nature’s medicine. A new generation of natural alchemists is spurring new natural beauty trends, while botanical brands are becoming household names and challenging derma beauty’s grip on spending.

The nearly $93bn global herbal beauty products market is forecasted steady growth thanks to growing awareness and interest in plants, fungi and herbs as nature’s medicine. A new generation of natural alchemists is spurring new natural beauty trends, while botanical brands are becoming household names and challenging derma beauty’s grip on spending.

Summary

Herbal Beauty: The New Natural

The nearly $93bn global herbal beauty products market is forecasted steady growth thanks to growing awareness and interest in plants, fungi and herbs as nature’s medicine. A new generation of natural alchemists is spurring new natural beauty trends, while botanical brands are becoming household names and challenging derma beauty’s grip on spending.

The Nuance of Nature-Forward Beauty

‘Wild-harvested’, ‘slow beauty’ and ‘farm-to-face’ are just a handful of terms and brand claims surfacing within natural, organic and botanical beauty to add distinction and reverence for plant power in cosmetics and personal care.

The Old Meets the New

Ancient herbal wisdom collides with cutting-edge science and sophisticated packaging to present the new world of botanical beauty. Biotechnology modernises and streamlines production, while sophisticated scents bottle nature’s healing capabilities. 

Botanical Beauty: Now Age Herbal Alchemy

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Topics

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Top Fragrance Trends: Esxence 2025

Top Fragrance Trends: Esxence 2025

Top Fragrance Trends: Esxence 2025

Top Fragrance Trends: Esxence 2025

Top Fragrance Trends: Esxence 2025

Marking its 15th anniversary, fragrance trade show Esxence returned to Milan (February 19-22) with a special edition, themed Masters of Dreams. Honouring visionary perfumers, the event presented cutting-edge creations, from unexpected interpretations of fruity and floral compositions to evocative skin scents and...

1 / 10