Botanical Beauty: Now Age Herbal Alchemy
Published 24 February 2025
Global interest in alternative healing has increased by 837% since 2016 (Healthnews, 2025), inspiring a significant trend within beauty towards natural botanical ingredients, herbal medicines and ancient tinctures. We highlight the consumer demands, brands and products championing this ingredient-forward approach to natural beauty.
Herbal Beauty: The New Natural
The Nuance of Nature-Forward Beauty
The Old Meets the New
The nearly $93bn global herbal beauty products market is forecasted steady growth thanks to growing awareness and interest in plants, fungi and herbs as nature’s medicine. A new generation of natural alchemists is spurring new natural beauty trends, while botanical brands are becoming household names and challenging derma beauty’s grip on spending.
The nearly $93bn global herbal beauty products market is forecasted steady growth thanks to growing awareness and interest in plants, fungi and herbs as nature’s medicine. A new generation of natural alchemists is spurring new natural beauty trends, while botanical brands are becoming household names and challenging derma beauty’s grip on spending.
‘Wild-harvested’, ‘slow beauty’ and ‘farm-to-face’ are just a handful of terms and brand claims surfacing within natural, organic and botanical beauty to add distinction and reverence for plant power in cosmetics and personal care.
Ancient herbal wisdom collides with cutting-edge science and sophisticated packaging to present the new world of botanical beauty. Biotechnology modernises and streamlines production, while sophisticated scents bottle nature’s healing capabilities.
Botanical Beauty: Now Age Herbal Alchemy
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