How Hair Loss Gripped the Beauty Industry

Previously seen as a male-dominated, older-demographic issue, hair loss and thinning is infiltrating younger age groups, particularly women. Caused by myriad factors, including genetics, hormones, stress, diet, and even unsuitable medication, more than 114 million people in the US and 250 million in China have hair health concerns (Unilever, 2024).

Holistic Hair Solutions

Combining professional treatments, at-home topicals, ingestibles, sensorial massage and wellbeing techniques can significantly improve hair health and reduce hair loss. “A multi-pronged approach works by addressing both internal and external factors that influence hair growth, rather than relying on a single solution,” UK-based aesthetic doctor Catherine Fairris told Stylus.

Professional Treatments & Diagnostics

Demand for scalp analysis, medical-grade treatments and personalised solutions is booming: the customised haircare market, worth $4bn in 2024, is set to reach $10.4bn by 2034 (FMI, 2024). “There’ll be more bespoke solutions, tech-driven diagnostics and education-led brands that really serve the individual’s lifestyle and biology,” says Laura Tudor, co-founder of British haircare brand Centred.

Hair Growth Ingredient Hot List

The skinification of scalp health means ingredient innovation is rife, with key players including exosomes, peptides and biotech alternatives to prescription medication. Ancient botanical remedies, such as rice water, adaptogenic herbs and fermented extracts, also offer contemporary hair health solutions. Batana oil is TikTok’s top scalp ingredient, enjoying more than 1,000% year-on-year growth (Spate, 2025).