Beauty & Wellness in the Age of Ozempic
Published 21 July 2025
Elizabeth Bennett
Weight-loss drugs – a global market expected to reach $150bn by 2035 (Morgan Stanley, 2025) – are driving shifts in aesthetic ideals in tandem with new aesthetic concerns. From side-effect skincare to ‘Ozempic face’ tweakments and new categories of supportive supplements, we chart the commercial opportunities across the beauty and wellness sectors.
The Current State of Play
Side-Effect Solutions
A New Era in Aesthetics
Wellness in the Age of Ozempic
The quick-fix appeal of Ozempic-style drugs against the backdrop of a worldwide obesity crisis has seen an explosion of the weight-loss medication category – the fallout from which is changing beauty ideals in unprecedented ways.
The quick-fix appeal of Ozempic-style drugs against the backdrop of a worldwide obesity crisis has seen an explosion of the weight-loss medication category – the fallout from which is changing beauty ideals in unprecedented ways.
Since weight-loss drugs are only effective with long-term use, there’s a huge ongoing opportunity for adjacent products that provide solutions to combat the downsides, such as loss of volume in the face or sagging skin on the body.
As huge swathes of people switch to using weight-loss drugs, there’s a gold rush among aesthetic practitioners to create both surgical and non-surgical procedures to meet the changing demands of patients’ faces and bodies.
These appetite-suppressing drugs are naturally driving changes to eating habits (see New Dietary Dynamics). In wellness, there are new-category opportunities within the already booming supplements market, both targeting those using weight-loss injections and those seeking more affordable dupes.
Beauty & Wellness in the Age of Ozempic
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