Beauty & Wellness in the Age of Ozempic
Published 21 July 2025
Weight-loss drugs – a global market expected to reach $150bn by 2035 (Morgan Stanley, 2025) – are driving shifts in aesthetic ideals in tandem with new aesthetic concerns. From side-effect skincare to ‘Ozempic face’ tweakments and new categories of supportive supplements, we chart the commercial opportunities across the beauty and wellness sectors.
The Current State of Play
Side-Effect Solutions
A New Era in Aesthetics
Wellness in the Age of Ozempic
The quick-fix appeal of Ozempic-style drugs against the backdrop of a worldwide obesity crisis has seen an explosion of the weight-loss medication category – the fallout from which is changing beauty ideals in unprecedented ways.
The quick-fix appeal of Ozempic-style drugs against the backdrop of a worldwide obesity crisis has seen an explosion of the weight-loss medication category – the fallout from which is changing beauty ideals in unprecedented ways.
Summary
The Current State of Play | The quick-fix appeal of Ozempic-style drugs against the backdrop of a worldwide obesity crisis has seen an explosion of the weight-loss medication category – the fallout from which is changing beauty ideals in unprecedented ways. |
Side-Effect Solutions | Since weight-loss drugs are only effective with long-term use, there’s a huge ongoing opportunity for adjacent products that provide solutions to combat the downsides, such as loss of volume in the face or sagging skin on the body. |
A New Era in Aesthetics | As huge swathes of people switch to using weight-loss drugs, there’s a gold rush among aesthetic practitioners to create both surgical and non-surgical procedures to meet the changing demands of patients’ faces and bodies. |
Wellness in the Age of Ozempic | These appetite-suppressing drugs are naturally driving changes to eating habits (see New Dietary Dynamics). In wellness, there are new-category opportunities within the already booming supplements market, both targeting those using weight-loss injections and those seeking more affordable dupes. |
Beauty & Wellness in the Age of Ozempic
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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