Packaging in Turbulent Times: Luxe Pack NY 2025
Published 19 May 2025
‘Made in the USA’ could be seen emblazoned across booths at Luxe Pack New York (May 7-8), as manufacturers highlighted their local production capabilities and in-house services. Tariffs and extended producer responsibility (EPR) laws are putting the industry under pressure, but there was focus on opportunities for growth, too, including social-media-first designs and accessible design. The fair floor brimmed with innovation, while Stylus was on hand to present the key trends for packaging’s future.
Industry Under Pressure: Tariff & Supply Chain Woes
Packaging’s New Frontiers
Format and Material Innovations
“The most important trend in packaging right now? ‘Not made in China’ is the leading sentiment,” Kelly Kopa, global marketing director of FusionPKG, told Stylus. The effects of tariffs and sourcing locally were hot topics, while EPR is pushing the industry towards sustainability. Many cited Covid as an important learning moment – the benefits of which are being reaped now.
“The most important trend in packaging right now? ‘Not made in China’ is the leading sentiment,” Kelly Kopa, global marketing director of FusionPKG, told Stylus. The effects of tariffs and sourcing locally were hot topics, while EPR is pushing the industry towards sustainability. Many cited Covid as an important learning moment – the benefits of which are being reaped now.
Despite the turbulent context, the revived love for packaging that we detail in Packaging Futures 25-27: Character, Creativity, Craftsmanship was evident in the excitement to innovate and delight consumers with attractive, accessible and efficacy-enhancing designs. ‘Made for social media’ and engaging inclusivity were called out as the new packaging frontiers.
Booths across the fair floor were brimming with innovation, with a focus on hybrid formats that reduce the amount of components and materials needed, monomaterial designs, and bio-innovation.
Packaging in Turbulent Times: Luxe Pack NY 2025
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