Gifting Trends 2026: NY Now & Shoppe Object
Published 11 February 2026
Key trends across this year’s New York gifting shows NY Now and Shoppe Object (February 1-3) centre on the amplified appeal of analogue goods – which is fuelling a proliferation of paper products and classic games – and all things cute and cosy. Dominant visuals similarly aim to comfort and uplift.
All Things Cute & Cosy
Key Motifs & Graphic Trends
Analogue’s Amplified Appeal
Consumers are seeking comfort in all things wholesome, whimsical and childlike, a trend propelling the lucrative kidult market (think Labubus and other collectibles) and influencing industries from consumer electronics (see our CMF Industry View) to fashion (see Cartoons & Trinkets in Gen Z Fashion Download 2025). Cue kawaii-inspired novelties, whimsical (often anthropomorphised) creatures, and major interest in miniatures.
Consumers are seeking comfort in all things wholesome, whimsical and childlike, a trend propelling the lucrative kidult market (think Labubus and other collectibles) and influencing industries from consumer electronics (see our CMF Industry View) to fashion (see Cartoons & Trinkets in Gen Z Fashion Download 2025). Cue kawaii-inspired novelties, whimsical (often anthropomorphised) creatures, and major interest in miniatures.
Countering a sociocultural climate rife with negativity, graphics conjure visions of sunny Mediterranean idylls, seaside holidays, and a romanticised past. Elsewhere, cats are having a moment, while rats and pigeons are elevated to iconic symbols of New York City.
The pre-digital pull of stationery products, physical books, handicrafts and traditional games is increasingly potent, and a major boon for the gift category. While the appeal is cross-generational, young consumers are driving this trend with a growing zeal for analogue pursuits (see Gen Z Leisure Trends: 26/27 for more). See also Allure of Analogue in Gifting Trend Showcase 25/26.
Gifting Trends 2026: NY Now & Shoppe Object
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