Natural & Organic Products Europe 2023: Beauty
At the Natural & Organic Products Europe (NOPE) trade show, held in London (April 16-17), beauty and wellbeing took centre stage with new ingredient and concept trends. Female-focused products empower with accessible remedies for intimate and menopausal health, while stress, recovery and sleep drive supplement and bodycare launches, and solid formats speak to sustainable solutions.
Native Beauty Focus
Holistic Wellness
Working for Women
Beauty’s Next Big Ingredients
Sustainable Solids
A spotlight on native ingredients revealed a strong presence of Nordic brands celebrating local natural resources, alongside heritage African ingredients. Ayurveda-inspired beauty is also a noteworthy takeaway, with products drawing on the ancient healing system and merging it with modern needs.
A spotlight on native ingredients revealed a strong presence of Nordic brands celebrating local natural resources, alongside heritage African ingredients. Ayurveda-inspired beauty is also a noteworthy takeaway, with products drawing on the ancient healing system and merging it with modern needs.
Summary
Native Beauty Focus | A spotlight on native ingredients revealed a strong presence of Nordic brands celebrating local natural resources, alongside heritage African ingredients. Ayurveda-inspired beauty is also a noteworthy takeaway, with products drawing on the ancient healing system and merging it with modern needs. |
Holistic Wellness | From mood-enhancing supplements to skincare-infused make-up, brands are targeting holistic wellness and creating products that address multiple beauty needs via daily ritualistic practices. |
Working for Women | In Empowering Women with Emancipating Products, we detail the ways in which brands can make women, “vulva owners” and female-identifying consumers feel more included in the beauty, sex and health conversation. As new launches at NOPE suggest, brands are taking note. |
Beauty’s Next Big Ingredients | Key ingredients surfaced at the show, highlighting trend-led developments in topical products and beauty-supportive supplements. Collagen continues to be king, while black seed enters the mainstream conversation and seaweed offers age-defying properties. |
Sustainable Solids | This year’s sustainability focus spotlighted solid formats and how beauty categories such as fragrance are innovating with these eco-friendly alternatives. |
Natural & Organic Products Europe 2023: Beauty
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