Published 12 December 2022

Shaped by post-pandemic consumer creativity and a desire to experiment, the make-up category is flourishing, with the global colour cosmetics market predicted to reach $140bn by 2031 (Fact.MR, 2022). From dual-effect products and high-performance formulas to bold beauty looks and metaverse-inspired collections, we identify the trends and biggest opportunities for 2023 and beyond.

Healthy & Fresh Complexion

Lasting & Long Wear

Bold & Subversive Beauty

Nurturing Consumer Creativity

Ingredient Spotlight

Spanning skin-nourishing glossy formulas and youthful sun-kissed pigments, consumers are striving for complexion products exuding health and vitality. Skincare-forward make-up and low-maintenance natural aesthetics are driving a wave of new launches, taking inspiration from catwalk looks alongside wellness-first beauty. 

Spanning skin-nourishing glossy formulas and youthful sun-kissed pigments, consumers are striving for complexion products exuding health and vitality. Skincare-forward make-up and low-maintenance natural aesthetics are driving a wave of new launches, taking inspiration from catwalk looks alongside wellness-first beauty. 

Summary

Healthy & Fresh Complexion

Spanning skin-nourishing glossy formulas and youthful sun-kissed pigments, consumers are striving for complexion products exuding health and vitality. Skincare-forward make-up and low-maintenance natural aesthetics are driving a wave of new launches, taking inspiration from catwalk looks alongside wellness-first beauty. 

Lasting & Long Wear

Innovative brands are creating long-wearing products and marketing advanced formulas, speaking to the post-lockdown need for durability and environment-resistance. Products are combining skin-protective ingredients for enhanced resilience and long-lasting comfort while promising high colour pay-off and transfer-proof staying power.  

Bold & Subversive Beauty

From alluring metallic pigments to rebellious dark tones, brands are marketing bold products that deliver statement styling with sensory interest, appealing to experimental make-up consumers exploring colour and textural play.  

Nurturing Consumer Creativity

Post-pandemic creativity is sparking increased engagement in virtual worlds and escapist fantasies. Brands are fostering consumer desire to explore these by developing products that blur the line between digital and physical realities. Additionally, joyous consumer creativity is signalling a rise in fun and playful make-up via vivid colour and experimental application.

Ingredient Spotlight

Interesting ingredients are emerging in make-up, as we see increased hybridity with skincare. Formulas are infused with functional ingredients promoting longer wear and resilience against environmental aggressors while soothing and moisturising the skin.

Make-Up Projections 2023

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Topics

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Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

MakeUp in Paris 24: Colour Cosmetics & Packaging Trends

MakeUp in Paris 24: Colour Cosmetics ...

MakeUp in Paris 24: Colour Cosmetics & Packaging Trends

MakeUp in Paris 24: Colour Cosmetics ...

MakeUp in Paris 24: Colour Cosmetics & Packaging Trends

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