Gen Alpha & Baby Beauty
Beauty and personal care brands are taking a more sophisticated approach to product development when targeting Gen Alpha and younger consumers, drawing from the wider wellness world and formula-forward categories. Sustainability is very influential in everyday essentials, and natural, organic and ‘clean’ claims remain key for hair and skin.
Fostering Creativity & Positive Self-Worth
Early Years Wellbeing
Conscious & Clean
New Skin- & Bodycare
With children developing a “fashion sense” as early as at the age of seven (Capsule Chix, 2019), it follows that the beauty and personal care products around them can become an extension of their personality, creativity and self-expression. Brands are using their kid-centric offerings to inspire a healthy self-image.
With children developing a “fashion sense” as early as at the age of seven (Capsule Chix, 2019), it follows that the beauty and personal care products around them can become an extension of their personality, creativity and self-expression. Brands are using their kid-centric offerings to inspire a healthy self-image.
Summary
Fostering Creativity & Positive Self-Worth | With children developing a “fashion sense” as early as at the age of seven (Capsule Chix, 2019), it follows that the beauty and personal care products around them can become an extension of their personality, creativity and self-expression. Brands are using their kid-centric offerings to inspire a healthy self-image. |
Early Years Wellbeing | The $5.3tn global wellness market is now enveloping younger audiences, harnessing the power of comforting scent, body-boosting probiotics and toddler treatments to embed beauty and personal care into daily routines early. |
Conscious & Clean | Kids’ and baby product trends are still heavily geared towards clean, gentle formulas, tested for safe use on fragile, developing skin. Indie players are diversifying this field with new ingredients, punchy scents and packaging design to stir up the dominant soft-and-sweet image. Sustainable strategies also add conscious clout to everyday essentials. |
New Skin- & Bodycare | Skin- and bodycare with a luxury twist spells a sophisticated approach to new formulas and the needs of young melanin-rich skin, following trends in adult skincare for more targeted treatments. The subject of tween hygiene and the transition from toddler to teen becomes a sweet spot. |
Gen Alpha & Baby Beauty
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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