Accessible Ayurveda
The global Ayurveda market is projected to leap from $9.2bn in 2023 to $26.16bn by 2032 (Market Research Future, 2023), showing the growth potential of this ancient wellbeing practice. In beauty and personal care, new brands and international expansion are bringing self-care principles to a wider audience, and formulas are positioned to meet modern evolving needs.
A Model for Growth
Ancient Ideas, Modern Solutions
Celebrating Botanicals
While India accounted for 50% of global Ayurveda products in the personal care and beauty segment between 2018 and 2023 (Mintel, 2023), international expansion strategies, growing consumer interest and new brand launches are driving Ayurveda’s influence outside of its home country.
While India accounted for 50% of global Ayurveda products in the personal care and beauty segment between 2018 and 2023 (Mintel, 2023), international expansion strategies, growing consumer interest and new brand launches are driving Ayurveda’s influence outside of its home country.
Summary
A Model for Growth | While India accounted for 50% of global Ayurveda products in the personal care and beauty segment between 2018 and 2023 (Mintel, 2023), international expansion strategies, growing consumer interest and new brand launches are driving Ayurveda’s influence outside of its home country. |
Ancient Ideas, Modern Solutions | Ayurveda-inspired beauty is innovating and adapting, with products drawing on the ancient healing system and merging it with modern needs. While one in five Indian shoppers believes that Ayurvedic beauty products and treatments are old-fashioned (Mintel, 2023), new labels are hoping to break stereotypes with contemporary branding and values. |
Celebrating Botanicals | Indian botanicals and adaptogens form the basis of Ayurveda’s healing nature, and brands are actively spotlighting their power as the global markets for clean beauty (valued at more than $7bn) and natural beauty (worth more than £17bn) continue to grow in line with consumer demand. |
Accessible Ayurveda
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