Weddings: New Trends & Traditions
Published 04 November 2024
Weddings are experiencing a metamorphosis. Progressive attitudes and shifting societal expectations see couples rejecting tradition in favour of more modern customs, while a post-lockdown mass casualisation of events conversely coincides with a global boom in luxurious extravaganzas. Here, we highlight the exciting opportunities that jewellery, watches and apparel brands at all levels should know about.
Rules of Engagement
New Nuptial Wardrobes
Escapist Aesthetics
Emerging (and ever evolving) attitudes around proposals, marriage and even divorce demand new approaches to gifting. Myriad possibilities are arising in jewellery, watches and wedding apparel as couples reorient their priorities, eschewing gendered stereotypes and outdated traditions for more personalised customs. Modern sensibilities are also inspiring new, subversive aesthetic drivers and unexpected causes for celebration.
Emerging (and ever evolving) attitudes around proposals, marriage and even divorce demand new approaches to gifting. Myriad possibilities are arising in jewellery, watches and wedding apparel as couples reorient their priorities, eschewing gendered stereotypes and outdated traditions for more personalised customs. Modern sensibilities are also inspiring new, subversive aesthetic drivers and unexpected causes for celebration.
From extravaganzas to more casual affairs, the wedding wardrobe has undergone a major transformation of late. A focus on frugality has led to the emergence of a niche yet exciting market space, impacting everything from wedding gowns to lingerie and bridesmaids dresses, while elsewhere, progressive gender-neutral perspectives call for fresh design and merchandising strategies.
As tastes continue to diversify, weddings are becoming increasingly sartorially inventive – for both bridal parties and guests alike. An uptick in pop-culture influence sees gothic romance and historical escapism booming in popularity, while non-traditional celebrations call for vintage whimsy, and a Gen Z-led penchant for more experimental ensembles spearheads a trend for rulebook-ripping marital looks.
Weddings: New Trends & Traditions
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