
Published 27 June 2025
Nostalgic escapism and playful sportswear hybrids remain key players in the world of youth fashion, while elsewhere, protest tees, ‘dad dressing’ and kidult collectibles garner buzz. In this super visual biannual report, we highlight the exciting viral trends and emerging aesthetics currently captivating Gen Zers, with actionable commercial insights throughout.



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In the active arena, ranges designed for sports lifestyle will continue to outperform those made for optimisation (GlobalData, 2025). However, to buck this trend and generate more...