Eyewear: Top Trends & Opportunities
A variety of burgeoning lifestyle shifts and accelerating consumer concerns are driving a spike in eyewear, with the global market projected to grow at an annualised rate of 8.3% between 2025 and 2034, reaching $437.86bn. From its integral place in the accessible luxury landscape to evolving pragmatic preferences and aesthetic tastes, we highlight eyewear’s must-know trends and opportunities.
The New Eyewear Landscape
Pragmatic Lifestyle Shifts
The Luxury Angle
Aesthetic Evolutions
From rising screen time and eye health anxiety to ageing populations and sun protection priorities, myriad consumer concerns are spurring an interest in eyewear as it becomes an everyday essential for many. Smart brands will take note of these growing issues and the increased demand they create.
From rising screen time and eye health anxiety to ageing populations and sun protection priorities, myriad consumer concerns are spurring an interest in eyewear as it becomes an everyday essential for many. Smart brands will take note of these growing issues and the increased demand they create.
Summary
The New Eyewear Landscape | From rising screen time and eye health anxiety to ageing populations and sun protection priorities, myriad consumer concerns are spurring an interest in eyewear as it becomes an everyday essential for many. Smart brands will take note of these growing issues and the increased demand they create. |
Pragmatic Lifestyle Shifts | A boom in active lifestyles and outdoor adventuring has led consumers to seek extra performance-based pragmatism from their eyewear. Elsewhere, smart glasses get a second wind, with tech advancements and innovations homing in on consumer pain points and driving renewed commercial interest. |
The Luxury Angle | Eyewear is a category primed for the current luxury market, with burgeoning potential in both true and accessible luxury strategies. From celebrity creative directors and clever collaborations to jewellery-inspired design, there’s a wealth of opportunities in embracing eyewear’s aspirational side. |
Aesthetic Evolutions | As an increasingly in-demand category with both practical and sartorial merit, eyewear is becoming an exciting space for trend-led experimentation and creativity with immense mass-market appeal. A number of style cues and aesthetic codes in particular are leading the charge. |
Eyewear: Top Trends & Opportunities
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
