Colour

Colour is definitely one of the season’s key drivers, with a surprisingly diverse palette in which the warmer end of the spectrum – sunrise pinks, beetroot red, old gold and spiced browns – is contrasted with the refreshingly cool vibe of soft matcha, vibrant parrot green and classic navy.

Fabric

Menswear is set for a major makeover next summer, with core wardrobe pieces given instant fashion status when worked in unexpected fabrics like sheers, satin and wet-look finishes. For a more grounded approach, watch for casual checks, summer suede and distressed denims or canvas hitting the sweet spot.

Print & Pattern

Edited print and pattern direction emerged from the latest menswear runways, with a less is more approach defining some strong commercial looks. Florals are top of the S/S 2026 agenda, along with quirky animal memes and a tranche of summer skin prints. Elsewhere, it’s all about getting in line with playful stripes.

Key Looks

The latest menswear runways delivered three strong commercial Key Looks for S/S 2026. The first sees a shake-up of conventional casual/formal dress codes, another reworks customary clean-cut preppy looks through quirky colour and fabric mixes, and for high summer there is a take on playful resort dressing that looks which new and fresh.  

Key Items

After absorbing the season’s key colour, fabric and print messages, what are the Top 12 Key Items that are going to be the big hitters driving sales next summer? With tailoring taking a sabbatical, watch for items like the mac and blouson, coupled with new pant shapes, relaxed resortwear and simple but quietly luxurious knitwear pieces.

Details & Trims

A trio of refined decorative details puts a novel spin on menswear for next summer, from self-tassels and rustic, fringed treatments on both knits and wovens, to sparkling spangled trims and the unexpected appearance of ornate embellishments etching the legs of jeans and trousers.

Footwear & Accessories

S/S 2026 footwear and accessories support the new season’s casual yet sartorial mood. Shoe silhouettes are super-relaxed and bag shapes are similarly easy, but there’s an elegance at play which lends interesting contrast and newness. Even the formal tie gets a casual makeover, while, inversely, the basic bucket hat becomes more sophisticated.