There has never been a more prudent time to review strategies pertaining to inventory that already exists, including that which is nearly new or damaged. Huge opportunity has always existed here – tariff uncertainty simply serves to heavily accentuate the fact, to create a strong value-for-money proposition for customers.

Product sources will increasingly come into focus as consumers look beyond the veneer of the brand to how, where and at what cost products are made. Mark-ups are under the microscope and paying for a name is no longer enough to justify a hefty price tag. Meanwhile, tariff tumult is accelerating the need to make local production a price-sensitive reality.

As highlighted in our 2024 report The Accessible Luxury Opportunity, there’s huge opportunity for high-street brands to pick up priced-out aspirational luxury consumers wanting to spend less. Mark-up mistrust in the luxury sector is also responsible for the massive boom in dupe culture, driving retaliatory sentiment and a new irreverence for labels.

Brands need to actively be seen supporting consumers who have less money to spend and want more from their purchases. Repair and upcycling tools and advice show you’re a business that cares about its customers. Likewise, delivering products that are multifunctional and thus extra hard-working will appeal to shoppers on a strict budget.