Monetise what Exists
Foreground the Source
Mainstream Aspiration
Support Canny Customers
There has never been a more prudent time to review strategies pertaining to inventory that already exists, including that which is nearly new or damaged. Huge opportunity has always existed here – tariff uncertainty simply serves to heavily accentuate the fact, to create a strong value-for-money proposition for customers.
There has never been a more prudent time to review strategies pertaining to inventory that already exists, including that which is nearly new or damaged. Huge opportunity has always existed here – tariff uncertainty simply serves to heavily accentuate the fact, to create a strong value-for-money proposition for customers.
Summary
Monetise what Exists | There has never been a more prudent time to review strategies pertaining to inventory that already exists, including that which is nearly new or damaged. Huge opportunity has always existed here – tariff uncertainty simply serves to heavily accentuate the fact, to create a strong value-for-money proposition for customers. |
Foreground the Source | Product sources will increasingly come into focus as consumers look beyond the veneer of the brand to how, where and at what cost products are made. Mark-ups are under the microscope and paying for a name is no longer enough to justify a hefty price tag. Meanwhile, tariff tumult is accelerating the need to make local production a price-sensitive reality. |
Mainstream Aspiration | As highlighted in our 2024 report The Accessible Luxury Opportunity, there’s huge opportunity for high-street brands to pick up priced-out aspirational luxury consumers wanting to spend less. Mark-up mistrust in the luxury sector is also responsible for the massive boom in dupe culture, driving retaliatory sentiment and a new irreverence for labels. |
Support Canny Customers | Brands need to actively be seen supporting consumers who have less money to spend and want more from their purchases. Repair and upcycling tools and advice show you’re a business that cares about its customers. Likewise, delivering products that are multifunctional and thus extra hard-working will appeal to shoppers on a strict budget. |
Leaning into Spending Less: Futureproofing Strategies


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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.