The Creativity Opportunity: Jewellery & Watches
Published 30 April 2025
As highlighted in Look Ahead 2025: Fashion, human creativity will increasingly be revalued as the linchpin to success for brands seeking to stand out in a homogenised world. This new vitality will have a huge impact on the jewellery and watch industries, where there’s exciting, untapped potential to seize on artistry and originality to capture consumers’ imaginations and a growing appetite for individuality.
Make a Material Difference
Craft Unique Narratives
Stand out by Design
With gold and diamond prices in turmoil – and consumer appetite for newness at a high – it’s an exciting time to get creative with materials. From interesting and underused hardstones, such as tiger’s eye, to rule-breaking mixed metals, huge opportunity exists in appealing to jewellery and watch buyers who are increasingly curious and experimental.
With gold and diamond prices in turmoil – and consumer appetite for newness at a high – it’s an exciting time to get creative with materials. From interesting and underused hardstones, such as tiger’s eye, to rule-breaking mixed metals, huge opportunity exists in appealing to jewellery and watch buyers who are increasingly curious and experimental.
Now more than ever, building a bold narrative that amplifies your uniqueness as a brand is essential. Celebrating how and by whom products are made – as well as bringing heritage and design legacy to life – boosts memorability. Increasingly, customers want to be part of that narrative, via bespoke design services that entwine them with the storytelling.
Tapping into pop culture and entertainment, getting creative with tech, potentialising the vintage boom and imagining modern heirlooms represent exciting new product development opportunities in a sea of sameness. We highlight the design trends to explore to genuinely stand out from the crowd while appealing to swelling consumer cohorts who want to do the same.
The Creativity Opportunity: Jewellery & Watches
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