The Creativity Opportunity: Jewellery & Watches
As highlighted in Look Ahead 2025: Fashion, human creativity will increasingly be revalued as the linchpin to success for brands seeking to stand out in a homogenised world. This new vitality will have a huge impact on the jewellery and watch industries, where there’s exciting, untapped potential to seize on artistry and originality to capture consumers’ imaginations and a growing appetite for individuality.
Make a Material Difference
Craft Unique Narratives
Stand out by Design
With gold and diamond prices in turmoil – and consumer appetite for newness at a high – it’s an exciting time to get creative with materials. From interesting and underused hardstones, such as tiger’s eye, to rule-breaking mixed metals, huge opportunity exists in appealing to jewellery and watch buyers who are increasingly curious and experimental.
With gold and diamond prices in turmoil – and consumer appetite for newness at a high – it’s an exciting time to get creative with materials. From interesting and underused hardstones, such as tiger’s eye, to rule-breaking mixed metals, huge opportunity exists in appealing to jewellery and watch buyers who are increasingly curious and experimental.
Summary
Make a Material Difference | With gold and diamond prices in turmoil – and consumer appetite for newness at a high – it’s an exciting time to get creative with materials. From interesting and underused hardstones, such as tiger’s eye, to rule-breaking mixed metals, huge opportunity exists in appealing to jewellery and watch buyers who are increasingly curious and experimental. |
Craft Unique Narratives | Now more than ever, building a bold narrative that amplifies your uniqueness as a brand is essential. Celebrating how and by whom products are made – as well as bringing heritage and design legacy to life – boosts memorability. Increasingly, customers want to be part of that narrative, via bespoke design services that entwine them with the storytelling. |
Stand out by Design | Tapping into pop culture and entertainment, getting creative with tech, potentialising the vintage boom and imagining modern heirlooms represent exciting new product development opportunities in a sea of sameness. We highlight the design trends to explore to genuinely stand out from the crowd while appealing to swelling consumer cohorts who want to do the same. |
The Creativity Opportunity: Jewellery & Watches
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
