Streetwear Grows Up

Favouring sleek soft tailoring and all-American prep, streetwear is exiting its hypebeast era. Instead, it’s embracing a more pared back, luxe-leaning look that aligns perfectly with both fashion’s ongoing ‘quiet luxury’ obsession and its penchant for work-life fluidity. However, sports aesthetics continue to have a major impact, and more haphazard ‘dad-dressing’ styles emerge as a playful antidote to grown-up minimalism.

Menswear Through the Female Gaze

From revered female creative directors to girls shopping in the men’s section, a heavily feminine perspective is shaping the modern menswear market, influencing fabrications, palettes and silhouettes. Additionally, accessories categories like bags and jewellery are booming for men, while tentpole pop-culture moments are eschewing toxic masculinity, providing cues on how the changing face of gender-fluid fashion will evolve.

Break Sizing Barriers

Plus- and mid-size representation is lacking in fashion across the board, but that’s especially true for menswear, where ‘big & tall’ offerings fail to serve plus-size men of average or below average height. Additionally, as unisex and gender-fluid dressing become increasingly mainstream, traditional merchandising and sizing processes must be re-examined to ensure a more seamless and enticing shopping experience for all.