Individuals with physical disabilities form a significant percentage of the global population of disabled people (estimated at 11% in the US – CDC, 2023). Addressing the everyday apparel and selfcare needs of these consumers is crucial, and smart brands are working harder to create adaptive and inclusive offers with integrity.

Globally, at least 2.2 billion people have a near or distance vision impairment, and 39 million of them are blind (WHO, 2022). Brands urgently need to address how convenient and enjoyable their products are to use for this sizeable demographic, harnessing tactile solutions and sensorial cues to either simplify or enhance the experience. 

Many neurodivergent individuals, such as autistic people and those with dyspraxia, face the challenge of tactile and colour-linked over-responsivity. This means that clothing and selfcare choices can become a daily challenge. We highlight the brands and initiatives redressing the balance for this 10-20% of the global population (WEF, 2022).

While needs may be temporary, and not necessarily representing long-term disability, fashion and beauty brands are beginning to serve the needs of those undergoing cancer treatment and recovering from various types of surgery in innovative and inherently useful ways. This is paving the way for a much more compassionate approach to aftercare-focused product development.