Published 30 August 2024

20 min read

It’s a global market currently worth around $391 bn (Statista, 2024) and, while luxury consumer product industries are feeling the squeeze, in jewellery and watches there’s plenty of positive opportunity for future growth across all market levels. From new demographic targets to fresh aesthetic drivers, we pinpoint a host of exciting trends to explore.

The New Nuptials Landscape

The Role of Stones: Gem Market Recalibrations

Understanding the Men’s Opportunity

A Great Vintage Outlook

Exciting Times in Watches

Other Aesthetic Influences

A rapidly changing wedding landscape that eschews tradition in favour of more casual events and personal touches is creating a myriad of new opportunities. From wedding watches and divorce rings to men’s engagement jewellery and exciting aesthetic alternatives, the nuptials market is more multifaceted and wide-ranging than ever.

A rapidly changing wedding landscape that eschews tradition in favour of more casual events and personal touches is creating a myriad of new opportunities. From wedding watches and divorce rings to men’s engagement jewellery and exciting aesthetic alternatives, the nuptials market is more multifaceted and wide-ranging than ever.

Summary

The New Nuptials Landscape

A rapidly changing wedding landscape that eschews tradition in favour of more casual events and personal touches is creating a myriad of new opportunities. From wedding watches and divorce rings to men’s engagement jewellery and exciting aesthetic alternatives, the nuptials market is more multifaceted and wide-ranging than ever.

The Role of Stones: Gem Market Recalibrations

Lab-grown diamonds are becoming increasingly cheap and abundant, re-emphasising the rarity and preciousness of their traditional natural counterparts. Alongside accessible man-made diamonds, demand for other affordable stones is rising. The combined impact of these shifts? A recalibration of the gem market, creating exciting new commercial opportunities for the future.

Understanding the Men’s Opportunity

The ongoing industry-wide feminisation of menswear continues to have a major impact on jewellery, bringing with it a renewed interest in historical decadence and pretty embellishment, driven largely by celebrity collaborations and red carpet endorsements. Elsewhere, unisex and genderless collections reinforce this trend’s popularity across the gender spectrum.

A Great Vintage Outlook

Sustainability, value for money, “a safe investment” and uniqueness (also meaning trend-resistant) all rate highly as reasons why consumers increasingly buy into vintage jewellery and watches. Greater demand is leading to better-organised supply, perpetuating a potentially super-healthy growth trajectory. We highlight some of the exciting activity driving interest as well as key aesthetic trends.

Exciting Times in Watches

The watch world’s future continues to look diversified, with women, Gen Z and Asian consumers proving to be captive audiences with different tastes from traditional timepiece buyers. This represents a massive opportunity for growth in the marketplace, as do aesthetic trends driving newness in product development.

Other Aesthetic Influences

A steady flow of new, purely aesthetic influences (across both jewellery and watches) is keeping visual interest high and engagement well-fuelled. The world of sports is one fresh-feeling source of inspiration, while a fresh take on spirited boho style and unexpectedly playful colour, materials and finish (CMF) cues will resonate commercially from luxury to mass-market levels.

Jewellery & Watches: Key Growth Trends

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Topics

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Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Weddings: New Trends & Traditions

Weddings: New Trends & Traditions

Weddings: New Trends & Traditions

Weddings: New Trends & Traditions

Weddings: New Trends & Traditions

Weddings are experiencing a metamorphosis. Progressive attitudes and shifting societal expectations see couples rejecting tradition in favour of more modern customs, while a post-lockdown mass casualisation of events conversely coincides with a global boom in luxurious extravaganzas. Here, we highlight the exciting...

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