Fashion Sustainability Round-Up: May 2023
The cost-of-living crisis continues to have a major impact on sustainability initiatives this quarter, as brands increasingly put focus on prolonging product life in a budget-friendly way via take-back, repair and educational schemes. However, a playful creativity prevails, with fun collaborations and innovative repurposing feeling especially optimistic.
Circularity in Focus
Pragmatic Solutions
Material Developments
As explored in Fashion & Frugality: Meeting New Consumer Needs, take-back schemes are quickly becoming a go-to for brands to extend the life cycle of their products while also building customer loyalty. This quarter sees the launch of several of these smart strategies. Elsewhere, in-house textile waste recycling and playful repurposing projects gain popularity.
As explored in Fashion & Frugality: Meeting New Consumer Needs, take-back schemes are quickly becoming a go-to for brands to extend the life cycle of their products while also building customer loyalty. This quarter sees the launch of several of these smart strategies. Elsewhere, in-house textile waste recycling and playful repurposing projects gain popularity.
Summary
Circularity in Focus | As explored in Fashion & Frugality: Meeting New Consumer Needs, take-back schemes are quickly becoming a go-to for brands to extend the life cycle of their products while also building customer loyalty. This quarter sees the launch of several of these smart strategies. Elsewhere, in-house textile waste recycling and playful repurposing projects gain popularity. |
Pragmatic Solutions | From amping up resale and rental initiatives (many being peer-to-peer), and an uptick in repair and alterations services, to a renewed emphasis on education and upskilling, brands use sustainable solutions to put the power back into consumers’ hands – something that’s especially important amidst a cost-of-living crisis, where prolonging product life and keeping costs down are essential. |
Material Developments | A plastic-free focus prevails this quarter, as brands experiment with plant-based alternatives for everything from sportswear to sequins, and vegan leather updates continue to pique interest. Meanwhile, innovators explore the commercial opportunities in 3D printing, and new biomaterial developments gain traction at a mainstream level. |
Fashion Sustainability Round-Up: May 2023
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